Golfway At The Open

Royal St. Georges, UK

Golfway was swinging into action in fine style during the Open Championship weekend in July 2021 using The R&A SwingZone, at Royal St George’s.

Our equipment is at the core of the Golf Foundation’s HSBC Golf Roots programme which will give a first go at golf to two million children from all backgrounds, in 7,500 schools, over the next five years.


School children will be introduced to golf over the next five years


Schools will be using Golfway equipment in partnership with the Golf Foundation


A five year plan has been set out to grow golf in schools with the Golf Foundation’s HSBC Golf Roots programme.

As the best golfers in the world competed on the course at the in The 149th, the national child-focused charity has set about introducing the next generation of youngsters to golf, beginning at the iconic golf championship.

The Golf Foundation and its Ambassador Nicola Bennett joined boys and girls from Sheldwich Primary School in Kent to officially launch new Golfway kit which has been designed for young children of all abilities and allows games and practice drills, developed by the Golf Foundation, to deliver fun and meaningful golf sessions.

As a PGA Trainee Professional Nicola has proved herself excellent at working with juniors and all who took part clearly relished trying our inclusive equipment.

Golfway is partnering with the Golf Foundation to provide equipment for schools and will play a key role in the Golf Foundation’s major new schools’ programme that has started in 2021 and runs for five years. This programme will link schools and local PGA Professionals together and provides four coaching sessions which progress children through to a fifth session at an accredited local golf club.

Within this new model, a local competition framework has been created that encourages schools to deliver inter-competition with neighbouring schools, either in physical fixtures or through online virtual leagues.

Golfway will also be used widely across the national extensive School Games network run by the Youth Sport Trust. The schools programme and Golfway all help to bridge the gap between those first hits in school and the first lesson at a golf venue with a PGA Professional coach.

Chris Smith, Director of Golf for Golfway said: “We are thrilled that the expertise we have developed over many years in junior golf, which has led to the creation of Golfway and the game format, ShortGolf, will now support the Golf Foundation’s drive to bring golf to a new generation of young people.”

Brendon Pyle, Chief Executive of the Golf Foundation, said: “Our charity is delighted to be working with Golfway and delivering the new equipment, which is also the preferred schools’ kit for The R&A and PGA Tour. The Open provides a wonderful platform to showcase our new adapted equipment that will enable us to introduce more young people to golf from all backgrounds through schools and community projects.

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